Yankee Candle

We were tasked with rebranding Yankee Candle to appeal to a younger demographic. Nothing is more memorable than a smell. While many take us back in time, there are others waiting to be imagined. We created fresh, trendy, and unexpected scents along with experiential branding and advertising that the consumer could interact with both IRL and virtually.

Imagine where you will be transported to.

Where can a new candle scent take you? Anywhere. Yankee Candle set out to appeal to younger demographics who use scent to brand their lives. Through augmented reality you can choose a scent and find your world.